The Best Marketing feels like something Good is about to happen.

Spark a dopaminergic state within potential clients to lean in & buy from you

Dopamine is the brain’s reward chemical.

It fuels motivation, anticipation, and moves you to take action. We don’t just get a hit of dopamine when we achieve something, we get it when we expect something positive is coming our way.

In other words, the promise of reward is just as powerful as the reward itself.