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The Truth is not Out There!

It’s not the rival company across town that makes your business look inferior, it’s the doubts, fears, and preconceptions you carry around.

The hyper-critical voice in your head doesn’t stay hidden; it leaks into your body language, your tone of voice, and the way you present your business.

And guess what? Your target audience picks up on it.

People are finely tuned to authenticity and when something “doesn’t feel quite right.” That’s when they start looking elsewhere.

The truth is NOT Out There

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The Dopamine Effect

The Best Marketing feels like something Good is about to happen.

Spark a dopaminergic state within potential clients to lean in & buy from you

Dopamine is the brain’s reward chemical.

It fuels motivation, anticipation, and moves you to take action. We don’t just get a hit of dopamine when we achieve something, we get it when we expect something positive is coming our way.

In other words, the promise of reward is just as powerful as the reward itself.

Annoying People are Great!

Let’s face it: people are infuriating.

They show up with annoying habits, stubborn attitudes, cringe-worthy lack of self-awareness, and just enough home-life chaos to stick the landing.

But (spoiler alert) this isn’t the disaster your inner curmudgeon wants you to think, it’s your secret weapon.

Your Biggest Competitor is Yourself

It’s not the rival company across town that makes your business look inferior, it’s the doubts, fears, and preconceptions you carry around.

The hyper-critical voice in your head doesn’t stay hidden; it leaks into your body language, your tone of voice, and the way you present your business.

And guess what? Your target audience picks up on it.

People are finely tuned to authenticity and when something “doesn’t feel quite right.” That’s when they start looking elsewhere.

Your Web Developer

believes they rule the world (and you), and honestly, they kind of do.

Every form you fill, every product you browse, every dodgy cookie banner you try to click past was placed there by a web developer quietly shaping your experience.

“I just want a simple website.”

It’s the phrase every developer hears seconds before they descend into a Kafkaesque journey of vague requests, zero content and crushing blame.

SEO is the Last thing you Should do!

Read this before your next SEO invoice lands.

SEO companies don’t know your business better than you. They can help with technical magic, but they can’t make your website connect with your audience. That’s your job.

And the best part?
Most of what really improves your website doesn’t cost a penny writing clearer content, simplifying navigation, using the words your customers use.
It’s about relevance, not robot worship.

Why Your Graphic Designer Hates You

Graphic designers, by nature, are artists, which means yes, they are sensitive.

They feel things deeply. They have opinions about whitespace. So when they send you three carefully crafted concepts and you respond with,
“I showed it to my cousin and she doesn’t like the orange,” something inside them dies.

You’ve basically thrown a glitter grenade into a Buddhist monastery.

Your ‘real’ Gap in the Market

If you only sell your product or service as a thing, you’re competing on features, price, and empty promises. You’re marketing yourself as a commodity, no different from the next option in a Google search.

But when you shift your perspective and see your role as bridging the gap, everything changes.

You’re no longer selling coaching sessions, software, training, or consultancy.

You’re selling transformation a bridge from where someone is now to where they desperately want to be.

That bridge is what people are really buying.

The EGO. A Most Expensive Marketing Bias

Everybody has one dangerous blind spot: EGO and it quietly sabotages persuasion.

Instead of focusing on the customer, ego-driven marketing focuses on us:

Our product is the best.

Our service is unique.

Our brand is what people want.

The problem? Nobody cares.

Meeting & Networking Fails

How we look, smell, talk and move at meetings and networking events, shapes the way others respond to us.

It’s uncomfortable but true.

Over the years, I’ve had some of the toughest conversations with clients around these points, from addressing poor hygiene to telling a director that their emotional outbursts are undermining their authority.

The Danger of Preconceptions

In Business as in Personal lives, Preconceptions are silent saboteurs.

They creep into our thoughts, shape our decisions, and distort how we see others, often without us even realising it.

Left unchecked, they don’t just cloud our judgment; they limit our relationships, our opportunities, and even our growth as individuals.

And the cost is high.

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